Skip to main content

  •   david.delarosa@lpl.com
  •  Tel: (831) 427-3040
  •  Fax:
  • Book a Meeting
  • Guided Wealth Portfolio
  • Free Portfolio Risk Analysis

  • Home
  • What We Do 
    • Team
    • Our Mission
    • Our products and services
    • About LPL Financial
  • Wealth Management
  • Business Owners 
    • Cash Management
    • Retirement Plans
    • Employee Retention
    • Insurance
    • Tax Minimization
    • Exit Strategies
    • Estate Planning
  • Account View
  • Resources 
    • Blog
    • Weekly Market Commentary
  • Contact

Do you have a Plan to Pursue Your Dream...

...And Survive Your Worst Nightmare?

I know this first hand…let's talk and I'll share it with you.

  Previous   Next

    You are here

  1. Home
  2. About

About

Financial Planning Is Bringing The Future Into the Present So We Can Do Something About It Today.

David De La Rosa

Wealth Management Advisor

(831) 427-3040
david.delarosa@lpl.com

Lets Move from A Vision To Wealth Management To Pursuing Your Dreams

Welcome, I’m David De La Rosa, an Independent Financial Advisor in Santa Cruz, California and I enjoy helping my private clients and small business owners invest with Tax Mitigation Strategies to move towards their life goals.  We start by putting your vision to paper, then I will help you create your own personal Financial Plan.  We will analyze your Estate Plan and if necessary introduce you to financial and legal professionals to prepare the proper documents such as a Living Trust, Will, Health Directive and possibly Charitable Trusts or Corporations.  Most of these professionals do not charge for initial consultations and you will only pay them if you need their services.  We have helped many families and business owners manage retirement income and as professionals, we work together for your benefit.  My greatest reward is when my clients thank me because they are living the life they planned.

My Securities Registrations are held at LPL Financial which is the nation’s leading independent broker-dealer*, LPL offers an integrated platform of technology, brokerage, and investment advisor services to more than 14,000 financial advisors and approximately 700 financial institutions. 

LPL Financial understands that providing Americans with independent investment advice is critical to their financial security. Because the firm has no proprietary products to sell, LPL Financial advisors can provide independent advice and investment recommendations.

Please feel free to contact me at 831-427-3040 or Email David.DeLaRosa@LPL.com to schedule a free consultation and to discuss how I may help you create a plan to pursue your goals and to care for your loved ones when you are no longer able to.

*As reported by Financial Planning magazine, June 1996-2023, based on total revenue.


Photo of team member

David de la Rosa

LPL Financial Advisor

(831) 427-3040
david.delarosa@lpl.com

David De La Rosa was born and began his career with Fortune 500 Companies in Silicon Valley who encouraged his education including private executive classes at MIT, and he rose to the position of Senior Strategic International Account Manager.  David has managed and negotiated with some of the world's largest corporations.  This experience gave him the opportunity to learn business negotiations and analysis from the inside out.

David took 3 years off at the age of 39 but found early retirement boring so he looked for a new challenging career and was offered a position with the largest Investment firm in Silicon Valley during the Dot Com Era.

After 6 years, David realized his personal concern for his clients and wanted to do what was best for his clients. At this point, David created a Real Life Financial Plan for himself and he left the firm and became an LPL Financial Advisor.

Being an LPL Financial Advisor meant that David was now free to analyze all investment options and do what was appropriate for his clients.  It also meant that he was free to spend more time getting to know each clients dreams and help them create a Financial Plan to make daily decisions to move toward their personal goals.  This has evolved into the prototype of David's new book on Financial Planning.

David is passionate about all aspects of his life and he hopes that his Life Style Financial Planning concept will motivate people to create and define their dreams and make the changes necessary to live their life to it's fullest potential.

David believes each person is unique and deserves respect so he takes great joy in volunteering in his community and internationally in various charities and missions that encourage and help people to help themselves.  David's favorite charities include World Vision, Mercy Ships, Easter Seals, and Elm Street Mission in Santa Cruz.  In addition, David was invited to help build a modest Medical Center in Tecate, Mexico with other Christian businessmen in Santa Cruz, California.   David's recreational passion is training his Arabian Horses to compete in long distance Endurance Races.  Life can be good... if we take the time to plan.  It all starts by putting our dreams on paper and creating a plan to pursue our dreams.

Professionally, David has the following Securities Licenses with LPL Financial: Series 7, 63, 65 and the California Insurance Lic # 0B83467 for Life, Health, Disability, Annuities and Long Term Care Insurance.

David's clients are primarily introduced to him by private clients and professional referrals but he welcomes the opportunity to help anyone who wishes to improve their life through comprehensive Financial Planning and Investing.

Financial Planning is bringing the future into the present so we can do something about it today!

 

Book a meeting

  •  Tel: (831) 427-3040
  •  david.delarosa@lpl.com

David De La Rosa is a registered representative with, and securities and advisory services offered through LPL Financial, a Registered Investment Advisor. Member FINRA/SIPC.

The LPL Financial Registered Representative associated with this site may only discuss and/or transact securities business with residents of the following states: CA, FL, HI, ID, IL, MO, MT, OH, TX, WA

David De La Rosa | CA Insurance Lic #0B83467

LPL Financial Form CRS

 

© 2025 LPL Financial LLC. All rights reserved.

Website Design For Financial Services Professionals